The idea of Design Detroit was to create an exhibition space in the heart of downtown Detroit. The goal was to create a space for artists to display their art. Inspired by the Detroit culture, art, and its people I create two D clashing together creating a space in the middle.
Using bold and complementary colors, the idea here was to show the strong Detroit side that fears nothing.
I created a full package of the brand from the logo and stationary design to the homepage design, renders of the building exterior, and application on t-shirt and bags.